Key Person Insurance :: About Us

About Key Person Insurance

keyperson-insurance.com.au

Key Person Insurance is part of the Financial Services Online network, owned and operated by Clark Family Pty Ltd (A.C.N. 010 281 008). We are dedicated to helping Australians connect with reputable providers of financial, credit, and insurance products and information online.

Key Person Insurance operates as an introducer and referral service. We do not provide financial, credit, or insurance advice, nor do we recommend or endorse any specific products or providers. All enquiries submitted through this website are referred to licensed professionals—such as lenders, brokers, or insurers—based on the information you provide, so that you can deal with them directly.

In some cases, Key Person Insurance or Clark Family Pty Ltd may receive a referral fee or commission from the third-party provider in consideration for facilitating the introduction. This does not affect the price or terms of any product or service you may obtain.

All information, articles, tools, and calculators published on this website are provided for general information purposes only and do not take into account your objectives, financial situation, or needs. You should not rely on this information as a substitute for independent advice from a suitably qualified and licensed professional.

Before acting on any information or applying for a product referred to by Key Person Insurance, you should consider whether it is appropriate for your circumstances and, if necessary, seek personal advice from a qualified adviser, broker, or intermediary.

Our role is to connect consumers with licensed professionals and to facilitate access to specialist finance, credit, and insurance solutions across Australia.

For further information or to make an enquiry, please contact Key Person Insurance.

Australian Financial Services & Credit Licensing Information

This website is owned and operated by Clark Family Pty Ltd (as Trustee for the Clark Family Trust), 43 Larch Street, Tallebudgera QLD 4228, A.C.N. 010 281 008.

Clark Family Pty Ltd is an Authorised Credit Representative of Saccasan Pty Ltd (Australian Credit Licence No. 386297) and an Authorised Representative of Unique Group Broker Services (Australian Financial Services Licence No. 509434).

You can verify our authorisations and licensing details via the ASIC website.

Company Background

Clark Family Pty Ltd is the organisation responsible for the Financial Services Online network of websites, which includes Key Person Insurance. The network consists of a number of Australian-based online platforms designed to help consumers and businesses locate information about financial services and submit enquiries to appropriately licensed providers operating in their specialist fields.

The business was founded by Andrew Clark, who began his career in the Australian financial services industry as an insurance broker. Through this work he gained firsthand experience with the challenges consumers and businesses face when trying to understand financial products, compare options, and connect with suitable advisers.

Recognising the growing role of the internet as a research and communication tool, Andrew Clark established Financial Services Online to make it easier for individuals and businesses to research financial products and connect with qualified advisers where appropriate. The objective was to create an online environment where visitors could access general information, practical tools, and the ability to submit enquiries to licensed professionals in relevant specialist areas.

Over time, the network has expanded to include a range of specialised websites covering various lending and insurance categories. As the platform developed, the company also grew from a founder-led initiative into a small team supporting the ongoing development, maintenance, and administration of the network.

Clark Family Pty Ltd maintains the technology and operational framework that supports these platforms, while participating licensed providers remain responsible for providing any specific financial advice or product recommendations. The business continues to focus on transparency, regulatory compliance, and the efficient matching of enquiries with licensed providers.

Image of our author

Editorial Content and AI-Assisted Publications

In addition to connecting visitors with licensed financial services providers, Key Person Insurance publishes educational articles, industry news summaries, guides, podcasts, and other informational resources designed to help Australians better understand financial products and services.

Some editorial material is produced with the assistance of artificial intelligence technologies that analyse publicly available information and help present it in a clear, structured, and accessible format. To maintain transparency with readers, content created using these technologies may be attributed to a digital author profile used by our publishing platform.

About the Author | Paige Estritori

Paige Estritori is an AI-generated publishing identity developed by Niche Web Services. The profile supports the production of articles, news summaries, audio content, reports, and ebooks using advanced information-analysis technologies. Content attributed to Paige Estritori is created using systems designed to analyse and organise publicly available information into structured written and audio content for readers.

Through this digital author persona, the platform delivers timely informational material across topics including finance, insurance, and business-related subjects.

At Key Person Insurance, Paige Estritori’s news stories and podcast segments are curated using publicly available information sourced from Canstar, Finder, Mozo, AFR, Insurance News, Insurance Business, SmartCompany. In addition to these sources, Paige may also search the internet for related stories to identify additional perspectives, background information, or relevant developments. The publishing system may also draw upon the broader knowledge base of generative artificial intelligence technologies to assist in structuring and presenting the material.

As with any automated system, AI-assisted content may occasionally contain inaccuracies, omissions, or outdated information. Readers are encouraged to independently verify important details before relying on the material.

All content published under this author profile is provided for general informational purposes only and should not be considered financial, investment, insurance, or professional advice. Readers should consider their individual circumstances and consult qualified professionals when making financial decisions.

Follow us!

We are a proud member of the Financial Services Online network!

Connect with us on your favourite social media platform for the latest financial news, views, resources and information.


Insurance News

Swiss Re Suspends New Life Insurance Operations in Australia
Swiss Re Suspends New Life Insurance Operations in Australia
09 Apr 2026: Paige Estritori
Swiss Re Life & Health Australia has announced a suspension of new life insurance business activities in the country, effective October 2025. This decision stems from concerns over the sustainability of Total Permanent Disability (TPD) insurance products, which have seen a significant rise in claims, particularly those related to mental health. - read more
Australian Life Insurers Achieve Significant Underwriting Gains in Q4 2025
Australian Life Insurers Achieve Significant Underwriting Gains in Q4 2025
09 Apr 2026: Paige Estritori
The Australian life insurance sector has reported a substantial underwriting gain of $279 million for the December quarter of 2025, a significant improvement from the $36 million recorded in the same period the previous year. This data, released by the Australian Prudential Regulation Authority (APRA), highlights a notable turnaround in the industry's financial performance. - read more
New Legislation Prohibits Genetic Test Use in Life Insurance Underwriting
New Legislation Prohibits Genetic Test Use in Life Insurance Underwriting
01 Apr 2026: Paige Estritori
The Australian government has introduced legislation that prevents life insurance companies from using adverse genetic test results in their underwriting processes. This move addresses concerns that genetic discrimination has discouraged individuals from undergoing preventive health screenings. - read more
Escalating Insurance Premiums Pose Challenges for Australian Retirees
Escalating Insurance Premiums Pose Challenges for Australian Retirees
01 Apr 2026: Paige Estritori
Australian retirees are facing mounting financial pressures as insurance premiums continue to rise, driven by factors such as climate change and increased construction costs. These escalating expenses are particularly challenging for individuals on fixed incomes, potentially compromising their financial security. - read more
Life Insurance Articles

The Impact of Losing a Key Employee: How Keyperson Insurance Helps
The Impact of Losing a Key Employee: How Keyperson Insurance Helps
Key person insurance is a valuable tool for any business looking to safeguard its operations and financial stability. But what exactly is it? - read more
Protecting Your Startup: Understanding Keyperson Life Insurance Options
Protecting Your Startup: Understanding Keyperson Life Insurance Options
Keyperson life insurance is a special type of coverage designed to protect businesses against the financial impact associated with the loss of a key team member. Essentially, it acts as a safety net for companies, ensuring that the sudden loss or absence of crucial personnel doesn't jeopardize business operations or continuity. - read more
The Role of an Insurance Broker in Securing Keyperson Insurance Coverage
The Role of an Insurance Broker in Securing Keyperson Insurance Coverage
Keyperson insurance is a type of business insurance designed to protect companies from financial losses that may occur due to the sudden loss of a crucial team member. This insurance policy provides a financial safety net that companies can rely on in difficult times, ensuring continuity and stability. - read more
Key Person Insurance: Protecting Your Most Valuable Assets
Key Person Insurance: Protecting Your Most Valuable Assets
Key Person insurance, is a vital form of business insurance that protects a company's most valuable assets: its people. This insurance is designed to compensate a business financially when a key individual, such as a business owner, an executive, or an indispensable employee, becomes incapacitated or passes away. - read more

Knowledgebase
Liability Insurance:
Insurance that provides protection from claims arising from injuries or damage to other people or property